Your tasks

• Take responsibility for your products - from the idea to successful implementation and further development in the life cycle
• Develop market-oriented concepts based on consumer, market and competitor analyses - and implement them together with internal and external partners
• Manage interdisciplinary projects and work closely with marketing, sales, purchasing, production, quality assurance and external agencies, among others
• Interact between idea and implementation, including briefings, artwork approvals, packaging design and product promotion
• Collaborate closely with marketing, sales, purchasing, production and external agencies, Quality assurance and external agencies
• Being the interface between idea and implementation - including briefings, artwork approvals, packaging design and product claims
• Keeping an eye on the market and product range and developing strategies that combine consumer needs and company goals
• In-depth analysis of KPIs and costs and deriving clear recommendations for action from this
• Introducing new product ideas and actively contributing to the team's culture of innovation